At the core of our approach stands Operational Branding, the idea
that doing is as important as saying and that addressing the operational
challenges involved in bringing a brand to life offers disproportionate returns.
Our work is clear in concept and integrated in practice: identify and address the operational challenges companies face in delivering on the promise of their brands.
We do this by looking at how a brand is experienced across the full
inventory of interactions with customers.
We then work closely with leadership, teams, and the market to identify and act on strengths and weaknesses – finding patterns not only within a channel or activity, but across them.
Five disciplines stand at the core of our practice. No one discipline on its own is the answer. The best results happen when all are considered in concert.
- Strategy
Bridge the gap between vision and practice.
Exceptional results are possible when a compelling vision can be experienced consistently. We help create a clear roadmap for closing the gap between the experiences people currently have, the permissions you can build in the market, and the things you want to achieve.
- Research
Listen first.
More than an important inbound exercise in gathering data to support analysis and insight, research has the capacity to engage people in the brand and accelerate discussions internally. Whether broad or small in scope, crafting research methodologies is a careful, rigorous, and collaborative process. It is as much an early – and often ongoing – demonstration of a brand’s character and relevance as the initiatives that are born of it.
- Organization
Lasting impact happens only after culture and capacity.
Are you the brand you think you are? We assess a company’s capacity to meet or exceed the brand standards it sets and then ensure it can consistently and efficiently create experiences that are aligned to its brand.
- Integrated Marketing
As a practical matter, change begins focused and becomes holistic.
Much of what we do as leaders requires that we influence the decisions people make and the ways they behave. As a result, we look to prompt changes in beliefs and behaviors – both in the market and within the organization. Whether the focus is internal or external, we help design a roadmap for driving and sustaining change.
- Engagement
Great leaders build relationships.
We all know how complex and fast-moving the world of communications is. What continues to stand out – as it always has – is building a sense of acceleration in the market. What’s also clear is that any practical approach to doing this involves engaging people you want to have relationships with. All this is an intensely human exercise that requires strategy, focused analysis, a touch of good creative, and a healthy dose of empathy.